Building An Online Presence for your brand

When developing your visual identity online, several key factors come into play: your color palette, how your logo represents you, where you want to showcase your work, and whether you need social media, a website, or even both. The type of content you create helps guide these decisions.

A consistent brand helps you maintain a cohesive presence across all platforms. When people find your profile, they should immediately recognize it as yours. You want to eliminate any confusion about whether they're in the right place.

While you might be tempted to cut costs, your visual presentation and photography deserve significant investment. Quality images are essential for showcasing who you are as an artist and your brand.